Angela Ayimbire

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Ghana

Exploring Media Malaise and political communication in Ghana

Country of Study
South Africa

Institution
University of South Africa

Expected Year of Completion
2025

Thematic Area
Information and Technology/Governance

Education
Angela’s PhD thesis is in Communication. She holds a Master of Philosophy in Media and Communication and is currently an Assistant Lecturer at the Kwame Nkrumah Institute of Science and Technology in Ghana. She is set to complete her PhD studies at the University of South Africa in 2025.

Research Summary
Angela’s research explores the impact of media malaise on political communication in Ghana, driven by concerns over sensationalism, bias, and the lack of depth in political talk shows. In Ghana, media platforms often prioritize controversy and partisan agendas, fueling public cynicism and mistrust in politics. Angela’s study examines how political talk shows, especially those affiliated with major political parties, contribute to this issue, potentially distorting public perceptions and diminishing political engagement. By combining content analysis, surveys, and interviews with talk show hosts, her research investigates how the framing of political issues and the sensationalist nature of discussions affect public trust and political participation. The aim is to understand the role of media malaise in shaping political discourse and to provide recommendations for improving the quality of political communication in Ghana.

Publications:

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